Today email is a post a card. This means any email you send over the Internet could be intercepted and read. If you primarily use email for sending advertisement (spam) or jokes you don’t have a problem. However, if you are sending any type of personal information you are most likely violating the PIPEDA (The Personal Information and Protection Electronic Commerce and Document Act. To find out if you are at risk take the privacy quiz at http://www.privcom.gc.ca/quiz/index_e.asp. Under an audit you may be held liable for violating the Act if you are not protecting your customer’s personal information. While everyone is at risk if they are not protecting customer information, those most at risk are health care professionals, financial professionals and government institutions like schools.

Targeting countries for search engine optimization may not be as transparent as using Google Adwords. Outlined in websitemagazine are specific strategies for optimizing search in the a particular country:

1. Country Coded Top Level Domains such as .ca for Canada

2. IP address of you Web hosting Company, it is important to host your website where you would like to rank

3. Address information in your Contact us or About page

4. Language information, the language in which your website is written

5. Using Google webmaster tools

To see the article click here.

Pay Per Click (PPC) or Cost per Click (CPC) advertising is a search driven type method of marketing. The prospect clicks on a “sponsored link”, a paid link by the owner of a company website on a search result page after having conducted a query search in a search engine.

PPC advertising is a inorganic way of generating traffic to your website. In other words rather than potential prospects landing on your website via a particular search due to your website’s organic content, traffic is driven by paid adverts on the search pages.

Since it is a search based marketing method, the main players are Google, Yahoo and MSN. By far, Google dominates the search market controlling 78% of the market share and expected to move up to close to 85% in 2008.

February 2008 Search Engine Market Share

*source marketshare.com

Because of Google’s dominance we are recommending Google’s Adwords Starter Edition.

How Adwords Work

i) An account is created with Google for the Adwords service
ii) Choosing Adwords Format
You have the option of choosing from the following advertisement formats:
· Text Ads
· Image ads
· Animated Ads
· Video Ads
· Mobile Ads
· Local Business Ads—appears on Google maps

Text Ads

The text ad has the following components:
a) A headline advertisement, limited to 25 characters in a regular ad
b) A description of the headline, limited to 35 characters
c) The last line is a display URL, like www.cybernetfinder.com

Google Policy:
Google has a strict policy among them are:
· You are only allowed one exclamation point
· superlatives like “best” allowed only if supported by a third party
· only family safe images are allowed

iii) Targeting the Ad
To target the ad properly, and take advantage of Google’s contextual system, we need to develop a keyword campaign. The objective is to choose as precisely as possible words that are relevant to what you are selling.

Google operates a “Search Network” that includes: Google.com, Ask.com, AOL ,AT&T Worldnet, Shopping.com, Compuserve, Earthlink, Netscape Netcenter

Google also operates a “Content Network” where you can also place images and animated images along with text ads. Ads are shown where it is relevant to the content of that page. Google’s Content Network includes: About.com, Lycos, nytimes.com, infospace, Reedbusiness, howstuffworks, business.com, foodnetwork.com, Home and Garden Telivision, and Gmail.com

In the Content Network it is possible to place ads on specific webpages, this is known as Placement Targeting. The pricing for placement targeting works on an impression basis. You bid on a Cost per Thousand (CPM) impressions. Meaning you pay when your ad is displayed a thousand times. Your advertisement in Placement Targeting expands to fill up the whole banner, box or skyscraper space. This is different from regular text ads since it your ad may share the space unit with up to three other ads.

iv) Payment, Pricing and Ranking
You pay only when someone clicks on your ad. Even though your ad may appear thousands of times but if no one clicks on it, you do not pay. You can set daily budget limit. If you set budget that is less than what is recommended by Google, the ad may only appear intermittently.

Pricing or the actual Cost per Click for an ad is dependent on two factors the Ranking of the next lowest advertisement score for the keyword and the Google assigned Quality Score. Quality score is determined by Click Through Rate (CTR—The number of times your ad is clicked divided by the number of impressions), Keyword and Ad Text Relevance and the quality of the Landing Page.

Your Rank, where your advertisement appears on a result search page depends on maximum cost per click and quality score. Ranking is determined by multiplying the Max CPC by the Quality score. You only pay CPC necessary to have a rank number higher than the next lowest ad.

For example, even though advertiser B has bid is $0.65, the highest bid out of the three it is actually sitting in position two and paying two cents more $0.39 than the number one position advertiser who has a lower bid of $0.40. The reason is because of the quality score of the advertisement of A which is 1.8.

The actual CPC of A is determined by taking the rank number of B and dividing by the Quality score of A. In this case the result is $0.36. Therefore the actual CPC is one more cent above this which is $0.37.

Advertiser C only pays the minimum bid $0.04 because there are no other advertisers below it.

There is a ceaseless amount of support for the Microsoft Windows operating system and applications.

Found on the Internet through popular search engines, like Google and Yahoo in addition to the On Line Help bundled with Windows.

Logically, Windows Help would be the first place to begin…it is an excellent tool to help and guide all users through “how to” tasks and troubleshooting procedures.

From the Help and Support link (located in the Start menu) you can begin by performing a search in Help using keywords.

For example:

How to uninstall programs - search this in help yourself to view the results.

The search will take place on the local system as well as the Microsoft Knowledge Base on the Microsoft Support Website for all available solutions. *

There are a number of ‘Wizards’ to choose from… “ Windows Basics “, “Security and Maintenance”, “On line Help”, “Troubleshooting”, “ Requesting help from a remote user” ,“Offering help to a remote user”, to name several.

The Remote User Request/Remote Desktop is an invaluable tool for remote support and is part of the Microsoft XP and Vista operating systems. It is located under Start – Help and Support – Ask someone – click on Windows Remote Assistance.

But before all this happens Remote Access must be configured to allow connections from remote computers to your machine.

Under system properties you must be sure that Remote Assistance is checked and that the Remote Desktop “Allow connections from computers running any version of Remote Desktop (less secure)” be selected.

You must also Select Users to access the machine as well.

The logged in user account already has access.

For privacy and security reasons it is best to create a new account and be sure to make them administrators. Be sure to disable or delete this account when you are finished with it.

To create a new user use the link at the bottom of the dialog box that when clicked will take you to the User Accounts Control panel where you can create a new user account.

Be sure to record this information as you will have to provide it to the remote user.

How to access system properties: Start – Control Panel (click on classic view on the left margin) – System – Advanced System Properties from the left margin and choose Remote tab.

The next step is to invite the remote user… in the “Help and Support” page.

Choose “Windows Remote Assistance” and “Invite someone you trust to help you”.

Follow the instructions as it will step you through each required step. **

In the email that is created insert the user information you wish them to use – that would be the user account you created/chose previously.

Once this is completed you will see a pop-up box called “Windows Remote Assistance” “Waiting for incoming connection…” you will be notified when the remote user logs in.

Once the connection is established it will ask you if you will allow the connection/control of the desktop, once you confirm, you can sit back and watch the magic!

Windows Firewall will automatically allow for this communication and will inform you of its actions if it is not in the exceptions list. If this does not happen and you are still experiencing difficulties with connection manually confirm your exceptions list.

Most modern routers will allow for this connectivity automatically but often you must open ports to allow this communication to pass through your network. Open ports 3389… Review this document for further information:

http://technet.microsoft.com/en-us/library/bb457004.aspx

* You must have Internet connectivity for this option to be available

** You must have an valid email account and configured on your system using either Outlook or Window Mail

http://support.microsoft.com/

http://windowshelp.microsoft.com/windows/en-US/default.mspx